Broccoli is so Safeway. How about kale? Organic of course.
The news sent stocks of rival grocers sharply lower in afternoon trade. Kroger Co. stock KR, -7.45% tumbled 6%, Costco Wholesale Corp. COST, -4.08% fell 3.8%, Sprouts Farmers Markets Inc. SFM, -7.02% was down 3.6% and Wal-Mart Stores Inc. WMT, -1.65% fell 2%. Supervalu Inc. shares SVU, -6.09% slid 6.4%.