I’m an IKEA hacker. Most of their stuff is disposable quality, but some things are better (solid wood vs literally cardboard). I have some IKEA stuff in my house- leftover from my 20s and don’t mind having it in the guest room. The real trick is finding great values that can be creatively repurposed. There are entire websites dedicated to this concept.
So I don’t buy furniture at IKEA, but some housewares are a good buy.
I love crate and barrel. I wonder what that chart will look like in 10 years. Will it just get shifted down? Meaning will 30-year olds of today suddenly start shopping at pier 1 in 10 years or will they keep shopping at crate and barrel? Will crate and barrel still sell the same style or will the style mature to match the aging population?
I wonder similar things about cars. For example a 20 year old gets a civic. Honda can either keep making the civic bigger and bigger (they have) so that the same guy can still buy a civic when he gets married and has a kid. But then they need to introduce a smaller line under the civic for the 20 year olds. Meanwhile the accord keeps getting bigger and when I’m 60 it’ll be a boat like a caddy. Then eventually the demographic dies and they revamp it for 20 year olds?
So that was a semi nonsensical rant but the question is really about how or if brands evolve with their demographics