And let’s be honest, we are loooooving it here in the Bay Area with our ever increasing home prices but who is to say that is going to continue right? As an investor, one must be always looking at the other side too or be prepared for a stormy day. That’s all I am suggesting. Apple should survive this mess but might take a few licks along the way. Once a company actually believes and acts like it can dictate the marketplace is when one should be concerned right? The consumer actually has the final say and if he/she thinks you are not being honest he/she can turn on you on a dime.