Editorial: Bloomberg spins Apple’s Event as a desperate, blind stab for cheap iPads in education
While it might sound “truthy” to say Apple fatefully turned its back on education to pursue “mass market” and “high margins,” the reality is that Apple has always marketed itself to schools as being better for learning, despite competitors offering cheaper products–the same way it markets premium products to consumers and the enterprise.
The idea that Google and Microsoft are rolling in rich success because they outsmarted Apple in education is also fiction. Google began dumping Chromebooks on U.S. K-12 schools over the last few years because nobody else wanted to buy them.
ChromeOS and Google’s Cloud apps were initially intended to reach the enterprise, but failed.
Bloomberg is either intentionally distorting reality for its readers, or fundamentally does not understand very important concepts in capital markets and is blind to clear patterns that keep occurring among hardware makers trying to take Apple’s position without doing to the work to earn it.
But it’s premature–perhaps asinine–to suggest that the solution to Apple competing against low-end commodity loss leaders is to slash its own pricing. The only time Apple ever did that was in the early 90s, when its cheap Performas, infomercials and commodity PC licensing deals nearly destroyed the company.
Article is very long. Point by point rebutting the deliberate online falsehood by Bloomberg.