“It’s frustrating to talk about this building in terms of absurd, large numbers,” Ive says. “It makes for an impressive statistic, but you don’t live in an impressive statistic. While it is a technical marvel to make glass at this scale, that’s not the achievement. The achievement is to make a building where so many people can connect and collaborate and walk and talk.” The value, he argues, is not what went into the building. It’s what will come out.
This would be a workplace where people were open to each other and open to nature, and the key to that would be modular sections, known as pods, for work or collaboration.
“And how many restaurants should we have? One restaurant, a huge one, forcing everyone to get together. You have to be able to bump into each other.”