Hmm, surprised on your take on underrpicing... agreed, in a smaller market like SLT yeah probably not a good idea to go 19.99. Here in the Bay though we have so much demand that I like to think we are pretty darn close to true capitalism as you can get. Everyone has nearly "perfect info" (MLS, comps, etc, etc) so one bids accordingly and to his/her own financials/expectations/investment strategy and it is closed bidding process for the most part. It is not perfect, and I am sure some shenanigans do occur but it seems to work well here. That list price, low or high, doesn't really mean anything. Sure, you list too high and you have a disaster like that Outer Mission home that still has not sold as of today. Yeah, the low price is enticing and a teaser price but at the end of the day if you don't want to buy you don't have to at your price point.