I read that [the city] of Santa Cruz is majority renters, not owners. I vaguely recall a 60% number. However, a good portion of those 60% plan or hope or aspire to become owners one day and therefore, in the past, rent control as a proposition was defeated by voters.
Housing advocates have called the situation now an emergency, collected signatures, and today the City Council holds an emergency vote. The law could be effective immediately (today).
Price controls would affect only multi-family pre 1996, but the just-cause eviction protection would apply to the entire housing stock. Including newer single family homes.
I got a phone call from a realtor yesterday that I should raise my rents this morning.