Snapchat lost its value when they declined FB offer !
IMO, rate hike may not happen in near future. It is easy to go bankrupt when rate hike happens. If not, Snapchat will be like stranded yahoo or kind of tiny twitter life.
Snapchat did exactly the same like Jerry Young did declining MSFT 42B offer ! Yahoo is valued now by the strength of BABA stake, but not absolutely on Yahoo's own.
They think they'll hit $1b in revenue next year.
If rate hike happens, all revenues will be grounded, especially startups, as corporates try to cut expenses (includes ads) !
Snapchat original hype was created by emarketer, copied every blog. We had seen similar hypes during year 2000 and failures thereafter. emarketer says growth of snapchat exceeds/exceeding twitter,pinterest and facebook, but it is really not.
Snapchat traffic ranking (alexa ranking) is 1622 in USA, while facebook is 3, twitter is 7 and pinterest is 16 !
Snapchat is not near by these big names.