There's something happening here in DC that somewhat counters the argument that retail is dying. If anything it's evolving to meet the millennial wants and desires. Certain high end apt/condo builders are paying special attention to 1st floor retail space and creating unique "experiences" for young consumers by adding a mix of art stores/exhibits, independently owned shops, and restaurants. With a lot of the independent shops starting online 1st and then deciding to set up brick-and-mortar operations. Strategically locating their brick-and-mortar locations based on where their online buyers reside. Good use of stored consumer data right there! The challenge, I imagine, is figuring out how to run a physical shop.
Obviously mixed-use buildings have been around for sometime, but the builders "place-making" strategy of handpicking businesses that create experiences for the consumer seems like a smart strategy. It's definitely paying off in my neighborhood. My 2 cents anyway...
I haven't been to Santana Row in ages, but isn't that a similar strategy?
Any case, here's a WP article about my neighborhood: