Coldwell and other companies are willing to pay referrals to give to their agents. The individual agents who buy zip codes are mostly dropped out as it does not generate credible leads.
That being said, I got a lead from a Zillow employee. We are into contract. I do not spend advertising money on the internet. I just have a profile set up as a realtor. If one spends $350 x 4 zip codes=$1,440/month and get awful leads or clicks the agent will be broke. But Remax , a public company they can afford to pay $10K a month sign 1, 2 3 year contract.
That being said Z is still not profitable after that many years. When I was selling Cupertino Coffee Society where Java was created as a software product, the two year pay back does not impress the investors. What is the future of an internet stock if it does not make money to stock share holders?
Sam Shueh Realtor
Realty One Group