An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four and a half years.
On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.
Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time. Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
Bryant’s return is the biggest return for a modern-day athlete in the business world in some time. LeBron James made $30 million from a small stake in Beats by Dre when it sold to Apple in May 2014. James and his business partner Maverick Carter put less than $1 million into fast-casual pizza chain Blaze in 2012. That investment is now worth approximately $40 million.
Kevin Durant does a lot of tech investing. It was one of the reasons he wanted to play for the Warriors (besides the talent and NBA titles).
Come on, the vast majority of athletes piss away their money on very poor investments…
I’m interested in his investment portfolio. And whether he does that with an advisor or on his own.
There are articles on it. He invests in a number of startups. He talks with a lot of VC firms, and they let him in on deals.