Zillow now lets you apply for apartments, pay rent online

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This is another indicator (Trula, Hotpad, Z etc), its RE growth is slow. Its flip business review was not perceived well recently by Wall Street analyst. They also have your tax id record in closing, loan retention…
A security bleach or class action lawsuit will make Z losing more. Z is not a new public company and how it can sustain as a public company is something many do not understand ?

How can Zillow have buyer’s tax id? That would be intrusive and frightening

They have title and record retention business. They are also a mortgage lender like it or not.