“Apple still has a team working on its own internal models that it could take advantage of in the future. But some Apple leaders hold the view that large language models will become commodities in the years to come and that spending a fortune now on its own models doesn’t make sense.”
“If Apple leadership truly does believe LLMs will become commodities, then the company’s AI success will depend less on bespoke new models, and more on its ability to control the hardware, software, and services that AI runs on.
And for now at least, those are the very areas that Apple’s at its best.”
