Most consumers use free gen-ai chatbots. Cheaper has no meaning when it is already free.
Hyperscalars have to write off their past investments faster instead of 3-5 years. However, they save huge on future Capex and operating costs. Many smaller companies who can’t afford to buy compute to host their own LLMs can do so now. Nerds can run their own LLMS on Macs and iPhones locally (without the need to access internet).
AAPL turns out to be the wise man who didn’t FOMO into purchasing expensive GPUs.
The real losers are NVDA, AMD, MU, TSM, ASML, SMCI, DELL, utility stocks, … including their investors (well, I didn’t sell any NVDAs yet 
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Jan 26, 9:37pm CST
Current prices in HOOD.
