Nadella particularly believes retailers must do a better job leveraging the data they are collecting on consumers, rather than dumping tons of money into search advertising on places such as Google and Facebook with mixed success.
“Retail — and retailers — have the most precious asset, which is commercial intent data.
So is foolish to share this data with AMZN, FB and GOOG.
@manch Take note. Ads is out. AMZN is late to the party. Still not convince SHOP is eating AMZN’s lunch? Note that retailers realize they are foolishly sharing their most valuable data with AMZN and are hopping to SHOP. Is worth it in the long run even though may have short-term pain. WS is a lot smarter than you think, they don’t just do financial analysis, they do non-financial fundamental analysis. There is a good reason why AMZN share price has been going sideways in this raging bull market.