How 'Pokemon Go' could help you sell your house

On a steamy summer night near Manhattan’s Washington Square Park, real estate agent Jay Glazer hoped a redesigned roof deck might help draw potential buyers to the open house at his $1.5 million listing but, just in case, he added this to the ad:

“I’m fairly certain there is a PIKACHU at this open house, don’t miss it.”

Of the dozen or so people who showed up, only one knew exactly what “Pokemon Go” was, but Glazer said it was still worth adding the app as something of an appetizer to the ad.

“I think at the end of the day the goal is to get as many people through the door and interested in the apartment, and ultimately, if there’s a ‘Pokemon’ obsessed person out there who also likes this home, then we want them here, and this is the best way to attract them,” said Glazer, 32, a “Pokemon Go” player himself.

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Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney

Massive crowds, sometimes peaking at over 1000 people, have flocked to the park, often late at night, and after a few evenings of this noise and bustle the residents of the apartment buildings overlooking the action have had enough.

On Tuesday night, things came to a head. Buzzfeed reports that at some residents—reacting to the “complete chaos” and “massive levels of noise”—started throwing waterbombs and eggs at the crowd.