Seven years later, its big push into augmented reality, which blends virtual imagery with views of the real world, has bumped up against the limits of the technology and the patience of company management.
Rightfully so with the impending release of Apple OneReality.
Over the decades, Microsoft has been ahead of the curve on devices such as portable media players, tablets and smartphones, only to lose those enormous new markets to Apple and others.
It isn’t yet clear which hardware, technology and companies—if any—will dominate the metaverse. Mr. Bar-Zeev, the former Microsoft HoloLens employee, said the company’s struggles with early iterations of augmented reality show that would-be pioneers need to stay sharply focused to succeed.
Probably a new company like RBLX. Even CEO MSFT admitted that tacitly…
“We’re taking a software-led approach” to the metaverse, Mr. Nadella said at a company conference in July.
Meta’s definition is more expansive – the web is a subset of the internet – but let it suffice to say that the Metaverse has been with us for decades and experiencing it with VR goggles and 3D graphics isn’t necessarily more compelling than seeing it on a flat display screen.
The fact that this isn’t happening isn’t because of technical obstacles; it’s that companies aren’t trying to make this happen. It’s just not in their interests to do so.
I also read an article the other day that said that Metaverse has no future… but how often have you heard that about Bitcoin and how many people have already made a lot of money with it? There are always critical voices everywhere…
There’s a limited market for people spending money on virtual stuff when they are struggling with real expenses. I think the market would be similar to video game spend which is FAR below what meta verse fanatics are estimating for it. This is literally beyond meat all over again where people grossly miscalculate the size of the market.
Who is going to spend money in metaverse when they are struggling with rent, gas, and grocery bills though? I just don’t see the monetization potential as bigger than video games.