SoftBank is taking on the physical storage industry

  • SoftBank’s Vision Fund leads a $200 million investment in Clutter at a $600 million valuation.
  • The fund deployed a familiar strategy of putting in a much bigger sum of money than the start-up originally intended to raise.
  • Clutter competes with traditional storage companies like Public Storage and Extra Space.

Ideal for most Americans who like to hoard stuffs. No use to me.

Says the guy buying a 4000 ft house.

Elt1’s fav industry