New user here…
Do clients (looking at Millennials + Gen Y + Gen X: born 1970-1998) go online first to research like they would anything else? Or do they rely on word of mouth recommendations?
I am doing research for a project and would love to hear from both buyers, sellers, and agents here.
Thanks.
Almost all clients rely on recommendations from friends, family, or colleagues to find a real estate agent. They may ask for referrals from people they trust who have recently bought or sold a property, as this will give them assurance of the agent’s performance.
Most clients still find agents through word-of-mouth, especially referrals from friends, family, or coworkers. After that, people usually search online — Google, Zillow, Realtor.ca/.com, local brokerage sites, or social media. Some also browse neighborhood signs or attend open houses and connect with the listing agent there. Referrals + online searches are by far the top two methods.
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Clients typically find real estate agents through referrals from friends and family, Google searches, social media, online property listings, and local real estate communities. Many also choose agents based on reviews, local market knowledge, responsiveness, and their ability to communicate clearly.
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Mostly through Zillow, along with referrals from family and friends. Then I look into the real estate agent’s background and credentials. That’s usually about it. But I don’t mind doing the extra research…I like to compare a few options before making a decision, just like anyone would.