New user here…
Do clients (looking at Millennials + Gen Y + Gen X: born 1970-1998) go online first to research like they would anything else? Or do they rely on word of mouth recommendations?
I am doing research for a project and would love to hear from both buyers, sellers, and agents here.
Thanks.
Almost all clients rely on recommendations from friends, family, or colleagues to find a real estate agent. They may ask for referrals from people they trust who have recently bought or sold a property, as this will give them assurance of the agent’s performance.
Most clients still find agents through word-of-mouth, especially referrals from friends, family, or coworkers. After that, people usually search online — Google, Zillow, Realtor.ca/.com, local brokerage sites, or social media. Some also browse neighborhood signs or attend open houses and connect with the listing agent there. Referrals + online searches are by far the top two methods.