Apple’s interest in a car dates back to before the original iPhone, and Apple executives discussed building a carbefore the device launched. Steve Jobs considered developing an Apple car, and even met with the manufacturerof the lightweight, inexpensive “V-Vehicle” in 2010, but is said to have ultimately decided not to work on a car in 2008, preferring instead to focus development on the iPhone.
Much earlier than 2010. Right upon return, SJ has intended to build an AV. I believe his AV vision is only told to a few AAPL folks. Whatever Apple is doing now should eventually fit into the AV vision. Transformers Each component can operate alone yet can combine to become a powerful transformer. This is Apple style, each component of the AV is a sustainable business by itself. Apple has been building the components, one by one, we would see the mother of all platform soon hopefully in 2024.
Just days after the vans were first spotted, an unidentified Apple employee emailedBusiness Insider, suggesting Apple was working on a project that would “give Tesla a run for its money.” The source said that Tesla employees were “jumping ship” to work on a project at Apple that was “too exciting to pass up.”
Obviously more exciting. If not, why would VPs to engineers jump ship from TSLA to Apple?
Apple’s self-driving car program focuses heavily on safety, with Apple’s vehicle protocols outlined in a white paper released by Apple. vehicle that’s deploye is put through “rigorous verification testing” using simulation and closed-course proving grounds, and the test drivers operating the vehicles must complete multiple training courses. Apple also has safety protocols in place that require the driver to take over whenever necessary, and for the car to give control to the driver when it encounters situations it’s unable to deal with.
NUVIA was originally founded in February 2019 and coming out of stealth-mode in November of that year. The start-up was founded by industry veterans Gerard Williams III, John Bruno and Manu Gulati, having extensive industry experience at Google, Apple, Arm, Broadcom and AMD.
Gerard Williams III in particular was the chief architect for over a decade at Apple, having been the lead architect on all of Apple’s CPU designs up to the Lightning core in the A13 – with the newer Apple A14 and Apple M1 Firestorm cores possibly also having been in the pipeline under his direction.
Canoo plans to make commercial electric vehicles, like delivery vans or food trucks, as well as a consumer-focused van that will be sold on a subscription basis.
Read in between: Canoo was founded in late 2017 by a small group that split out from struggling EV startup Faraday Future, including multiple former BMW executives.
Faraday Future was junk company ! If Apple buys, they end up buying junk !!
The issue is Apple left the boat 5 years before when TSLA, and trying to reinvent the same. Any car mfr takes 10+ years to bring a car on road, huge capital investment, low ROI.
Apple nicely enjoying 20% profit margin and the stocks are valued for that.
If such car projects are coming, stocks may temporarily go up on hypes, but permanently depressed for prolonged time as ROI is getting reduced.
Investing community is very sensitive for such low ROIs. You will witness such pain soon…
Anything to do with climate change and ESG is super hot. EV is superhot. Look at chart of TSLA, NIO, FCEL and PLUG. Yes, the stale company BIDU rockets! Hardly make any money/ loss-making ROCKET, and low ROIs is DOWN?
However, the very long term picture is not rosy… is about to enter into a multi-year corrective wave Grand SuperCycle degree wave [IV] or SuperCycle degree wave (IV) depending on your labeling. The lowest price it can drop to could be $55 (very bearish case) or $115 (least bearish case). The exact wave pattern would be too complex for mortal to figure out For the least bearish case, price can swing between $115-$180 over many years, possibly over a decade … something like what MSFT is like from 2000 to 2016 (not the same pattern) before it can resume uptrend. The fundamentals that could cause this could be what @Jil said, low ROI Apple AV or current anti- big tech sentiment. I am clueless on what fundamentals could cause this price behavior
Jennifer Bailey, the Vice President of Apple Pay said, “We’re watching cryptocurrency. We think it’s interesting. We think it has interesting long-term potential.”
One year past and nothing happen? Stop bird watching, roll up your sleeve and get things going. Otherwise, Apple should replace you with an energetic millennial.
I told you so! In fact, the follow the call, sold $4.6M of AAPL and pumped into calls, now worth $27M, can’t believe my good fortune Thanks WSB, RHers, Redditers, Twitters, give these professionals a good bashing.
Haha. I think he’s kidding. Very hard to do 4.6mil->27m last few weeks on AAPL calls unless you do a very short dated calls (extremely risky). I had a few calls 1-2 months out for AMZN, AAPL, etc and those only returned 80-150%.
Each component can operate alone yet can combine to become a powerful transformer. This is Apple style, each component of the AV is a sustainable business by itself. Apple has been building the components, one by one, we would see the mother of all platform soon 
When would AAPL double?
)
… something like what MSFT is like from 2000 to 2016 (not the same pattern) before it can resume uptrend. The fundamentals that could cause this could be what 
Thanks WSB, RHers, Redditers, Twitters, give these professionals a good bashing.