Per this “fake news”, Amazon is hiding small mom and pop products online.
In its study, Propublica looked at 250+ frequently purchased products over several weeks and discovered that Amazon featured its own products first “even when there were substantially cheaper offers available from others”. Basically, if you’re looking at a product on Amazon, there’s a good chance you’re not being shown the lowest price.
Though, it doesn’t have to be that way…
But seriously though, is this really a good long term strategy? I know Amazon got money to burn but on B&M retail book stores? Do millennials even know what hardcover or paperback books are???
Apple was heavily criticized for thinking stores with only Apple products would work. They don’t blindly throw them into every strip mall in America. They go into very specific locations. The sales per sq ft are the best in retail. That type of strategy could work.