For the last five years, Redwood City-based startup Impossible Foods has been developing an entirely plant-based burger meant to mimic the taste, smell and even sizzle of the real deal, and eventually disrupt the $70 billion beef industry worldwide. Since its inception, the company has raised $183 million in funding, becoming one of the best-funded food companies of the decade, and has come surprisingly close to fulfilling its mission of creating a burger replica good enough to fool meat-lovers everywhere.
It’s even caught the attention of tech giants: Google unsuccessfully tried to buy the company for $200 million to $300 million last year, according to The Information, although a deal reportedly wasn’t reached because Impossible wanted a higher price.
Could this be the real deal? There are many food startups in the Bay Area these days, most famous of all must be Soylent. Are we on the cusp of “eating” the food industry?
Huge implication if true. Locally we will suck dry Middle America’s agriculture income, and transfer the money into the Bay Area economy. That’s yet another stream of revenue. => Like a vampire we already sucked dry the mobile industry, and about to do the same to cars. Why not food?
Globally raising cattle just destroys the environment. I eat mostly salad for lunch. If we can collectively cut down on meat consumption? Hell yeah!