Universal unbridled enthusiasm? Smells more trouble to me.
Before you parrot the line “services is the future”, look at how much Apple make on hardware sales vs how much on services. Also, Apple is anti-ads so it won’t monetize its services thru ads. iMessage is more a sales tool for iPhones than messenger/WhatsApp/wechat are real businesses to Facebook and Tencent.
For your children’s sake, get some index fund and AAPL, both provide passive income (dividends). As for iMessage, I am disappointed that Apple is not monetizing FB’s WhatsApp/Messenger competitor.
IIRC, Tim Cook said Apple is going to be service industry and stopped give iPhone products sale. This means, they are likely to enter services.
Apple is also monetizing using google search engine for which they get royalty from google. In short, google gets paid for ads and share the royalty to Apple . Here you see…
Btw: I heavily purchased Apple just little above TSLA amount, trying to hold as much as I can. The future income stream from Apple is excellent.
Both long term and short term charts show strong support at $195-$200. So if you haven’t bought using GTC below $200, you might have to wait for the next buying opportunity (5th chance) or just buy here It is possible that the Santa Claus rally, today could be the start of that well documented rally, could push AAPL to a new ATH i.e. > $233.