Rate hike is across the economy,affects all of them. Most of the customers/US companies are running on credit, when short term rates are affected, borrowing becomes expensive, credit customers (Individuals or companies) try to reduce borrowing, order less…etc.
That is why, when market dips, every stock dips including cash rich FB as it is expected that FB’s consumers reduce borrowing.
If you see FB and SHOP, both are Cash Rich companies and when their customers reduce orders, FB still make profit (reduced profit) while SHOP will make further loss.
Effect of analyzing the rate hike with individual company is tough for us, but may be possible with big funds/institutions. They get rid of such companies on rotation.
If this is not happening, FED won’t be able to control the economy with rate hikes. This is like just applying break on economic motion, they press the pedal slowly every quarter after quarter.
We are seeing the phenomena now in real estate, it is sagging last 8 months as the mortgage rates (related to MBS & 10 year T) are increasing.
If you need more information google “Taylor Rule or Effect of rate hike on US economy” with SSRN. There are plenty of researched papers available.
Effect on RE is more direct and visible. Effect on businesses is more complicated, cash rich companies like Apple has huge cash hoard would benefit from rate hikes: earned interest and cash is king (increased bargaining power).
Rate hike effect indirectly through company’s customers
AAPL, FB…etc will escape from first as they are cash rich, but they also get affected when their customers reduce orders as borrowing becomes expensive.
Different customer profile.
Consumers can afford $1000+ iPhone as evidenced by the long queue today.
Businesses on credit would reduce orders as pointed out by you.
So FB would be more affected by rate hikes than AAPL.
If no tenants are there for your rental home, you will still hold your rental home, without tenant, for even 1 year. The impact is your income stream is stopped.
If it happens to me, my cash reserve is drained in addition to income stream stop.